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Privacy Policy

"Dira Boutique Private Limited" in India is subject to this privacy statement:

Thanks for visiting Dira Boutique Private Limited.


The owner of the website, Dira Boutique Private Limited ("Dira Boutique," "us," "we," or "our"), understands the value of protecting your privacy. We protect your privacy and are grateful for your confidence in us. This Policy outlines how we handle user data that we gather from offline sources, including Current and former users of our website, as well as our online clients, are covered by this privacy policy. You consent to the terms of this privacy statement by visiting and/or using our website.

Dira Boutique Private Limited, an Indian company incorporated under the Companies Act with its registered office at NO 50, St Luke’s Street, KTC Nagar, Christian Nagar B Colony, Palayamkottai, Tirunelveli 627011, is the owner of the website.

We respect your privacy and are committed to protecting it. We collect and use your personal information to provide you with the best possible service. We will never share, rent, or sell your information to third parties without your express permission. We use appropriate security measures to protect your data from unauthorized access or disclosure. We also keep your information secure by using encrypted technology when collecting or transferring data. Finally, we will only retain your information for as long as necessary to provide you with our services.

Our Terms and Conditions, which together with the Privacy Policy govern all uses of our Service, are referred to as the "Terms of this privacy policy in compliance with the Indian Information Technology Act 2000" (the "Agreement").

Payments Information

The domain name belongs to Dira Boutique Private Limited. When you purchase goods from us, it's possible that we'll need to get your billing name, billing address, and payment information. We NEVER record your credit card number, expiration date, or any other information relating to your credit card on our website. RazorPay, one of our internet payment partners, will collect and process credit card information.
you submit information. On our website or a third-party social media platform owned by, we gather information you share in a public area. 


Demographic Information

When you plan to purchase our clothes or clothing materials from us, or if you voluntarily provide us with any other information while using our website, we may compile demographic data about you. This information might also be gathered as part of a poll.

Other details

We might record details about your IP address and the browser you're using if you use our website. We may examine the website you came from, how long you spent on our website, the pages you viewed, or the website you go to after you leave us. We may also gather information about the sort of mobile device you are using or the operating system version that is installed on your computer or other device.


Gathering and Usage of Information
To deliver and enhance our Service to you, we hereby gather various types of information from you for a variety of objectives.


Data Collected

Personal Data
If you choose to use our Service, we may ask you for information that can be used to contact or identify you (personally identifiable information, or "Personal Data"). The following examples are not exhaustive of personally identifiable information:
1.    Email address
2.    Name
3.    Phone number
4.    Address

5.    Cookies and Usage Data
In addition, we may use your Personal Data to get in touch with you and send you newsletters, marketing or promotional materials, or other information about Personal Data that may be of interest to you. You have the choice to stop receiving any or all of it.

Data on Use
When you use our service, whether directly from you or through a device, we may additionally gather data from your browser ("Usage Data") for your access.
This Usage Data may comprise particulars like the Internet Protocol address (or IP address) of your computer, the kind and version of your browser, the pages of our Service that you visit, when and how long you spend on those pages, specific device identifiers, and other diagnostic data.

The type of device you use, its unique ID, its IP address, its operating system, the kind of Internet browser you use, unique device identifiers, and other diagnostic data may all be included in this Usage Data as and when you visit our Service using a device or devices.

Data from Tracking Cookies
We keep track of certain information about the activity on our Service using cookies and other tracking technologies.
Cookies are little data files that may contain an anonymous unique identification. Cookies are little text files that a website sends to your browser and stores there. Beacons, tags, and scripts are just a few of the tracking technologies used to gather data, track users, and analyse and enhance our services.
You can tell your browser to always reject cookies or to let you know when one is being sent. But, you might not be able to utilise all of our Service on our website if you refuse to accept cookies.

Examples of cookies we utilise include:

1. Session cookies, which we use to run our service.
2. Preference Cookies: We make use of preference cookies to keep track of your settings and preferences.
3. Security Cookies: These cookies are used for security.
4. Advertising Cookies: These cookies are used to deliver adverts to you that could be pertinent to your interests.

Supplemental Information while using our Service, we may also gather the following data: sex, age, date of birth, place of birth, passport information, citizenship, registration at place of residence and actual address, telephone number (work, mobile), specifics of documents pertaining to education, qualification, professional training, employment agreements, NDA agreements, information on bonuses and compensation, information on marital status, family members, social security (or other taxpayer identification number), and any other information that may be relevant to our understanding of you.

Usage of data
Diraboutique uses the information gathered for a number of things, including:
Any information about you that makes it possible to identify you is referred to as personal data. Personal information includes straightforward elements like your name and contact information as well as less straightforward details like identification numbers, electronic location information, and other online identifiers.

1. To offer and manage our Service;

2. To let you know when we make changes to our Service;
3. To make it possible for you to engage with our Service's interactive features at your discretion;
4. To offer support to customers;
5. Working together to analyse or gather important data to enhance our Service;
6. To keep an eye on how our Service is being used;

7. To identify, avoid, and fix technical problems;

8. To fulfil any other reason for which you supply it;
9. To fulfil our contractual obligations and to uphold our rights arising from any agreements made between you and us, including those pertaining to billing and collection;

10. To send you notices regarding your account and/or subscription, such as notices of expiration and renewal, email instructions, etc.;

11. Unless you have chosen not to receive such information, to send you news, special offers, and general information about other products, services, and events we offer that are comparable to those you have already purchased or inquired about.
12. In any further manner we specify when you give the information;
13. Anything else for which you provide your permission.

Storage of Data
Your Personal Data will only be kept by us for as long as it is required to fulfil the objectives outlined in this privacy statement. To the extent necessary to meet our legal duties (for instance, if relevant laws compel us to keep your data on file), resolve disputes, and uphold our agreements and policies, we will keep and use your personal data.
Also, we will continue to use your data for internal analyses. Usage Data is typically held for less time. Nevertheless, it may be kept longer if necessary to comply with legal obligations, resolve disputes, or enhance the performance of our Service.

Exchange of Data
Your data, including Personal Data, may not be moved to or kept on computers located within or outside the province, nation, or other governmental jurisdiction where the data protection is in effect for our services.
Please be aware that if you choose to send information to us while residing outside of India, we will transfer the information—including any Personal Data—to India and process it there in order to deliver our services to you.
Your permission to that transfer is shown by your acceptance of this Privacy Policy and your submission of the requested information.

No transfer of your personal data to a company or a country will happen unless there are sufficient safeguards in place, including the security of your data and other personal information. Dira Boutique will take all the reasonable steps required to ensure that your data is treated securely and in accordance with this Privacy Policy.

Data Disclosure
We may share the following types of personal data that you give us or that we collect:
a commercial transaction.
Your Personal Data might be transferred if we or one of our subsidiaries is involved in a merger, acquisition, or asset sale.

other instances. We might also reveal your information to:
1. To our subsidiaries and affiliates;

2. To contractors, service providers, and other third parties we engage to support our company; 

3. To fulfil the purpose for which you submit it;
4. To display your company's logo on our website;

5. For any other reason we disclose when you supply the information;

6. With your permission in any other circumstances;

7. If we feel that disclosing the information is required or appropriate would help us safeguard our customers', our own, or other people's safety, property, or rights.

Protection of Data
We care about the security of your data, but keep in mind that no form of electronic data storage or transfer over the Internet is 100% safe. While we make an effort to protect your Personal Data with commercially reasonable measures, we cannot provide perfect assurance of security.

Service companies
We might work with third-party organisations and people (referred to as "Service Providers") to make our service available, offer services on our behalf, carry out service-related tasks, or help us analyse how our service is utilised.
These third parties are only permitted to use your Personal Data to carry out these duties on our behalf and are restricted from disclosing or using it for any other purposes.

To track and examine how our Service is being used, we could work with outside Service Providers.

Other software
The development of our Service may be automated by third-party Service Providers.

Behavioral remarketing
After you have visited our Service, we may utilise remarketing services to show you advertisements on other websites. In order to inform, optimise, and deliver ads based on your prior usage of our Service, we and our third-party suppliers employ cookies.

Other Website Links
There is a chance that our service will link to websites we do not control. You will be taken to a third party's website if you click on one of their links. We admonish you to carefully read the privacy statement on every website you visit.
The content, privacy practises, or other policies of any third-party websites or services are beyond our control and responsibility.
For instance, the privacy statement presented here was created using Policymaker, a free programme that aids in the creation of excellent legal documents. The free tool provided by Policy Maker for developing privacy policies is simple to use and aids in producing high-quality legal documents. The privacy policy of the policy maker for a blog, website, e-commerce site, or mobile application.

Privacy of Children
Children ("Child" or "Children") under the age of 18 are not permitted to utilise our services.
We do not intentionally gather any personally identifying data from children under the age of 18. Please get in touch with us if you learn that a child has given us personal information. If we discover that we have gathered a child's personal information without first obtaining consent from the child's parents, we take steps to delete such data from our servers.

Updation to This Privacy Statement
Our privacy policy may occasionally be updated. Any modifications will be communicated to you by posting the updated Privacy Policy on this page.
Before the change goes into effect, we'll notify you via ema
il and/or a clear notice on our service, and we'll also update the "effective date" at the top of this privacy statement.
You are hereby cautioned to periodically check this Privacy Policy for any updates. Any modifications to this privacy statement take effect when they are published on this page.

Information sharing with third parties
Third parties who provide services on our behalf may receive information from us. Information is shared with vendors who assist us in managing our online registration process, as well as with payment processors and transactional message processors. It's possible that some sellers are situated abroad.
The event planners will receive information from us. We divulge your information to event planners and other companies in charge of carrying out the purchase agreement. The information we provide may be used by the event organisers and other parties in accordance with their privacy policies.

Our business associates will receive information from us. This includes a third party that hosts an event, provides the event's services, or sponsors it. Our partners utilise the data we provide them with in accordance with their privacy rules.
If we feel that sharing information is necessary in order to adhere to the law or to protect ourselves, we may do so. To comply with a court order or subpoena, we will exchange data. If asked by a government agency or investigative body, we might also divulge it. Or, we might divulge information when looking into possible fraud.

We reserve the right to disclose information to any party that acquires all or a portion of our business. For instance, if a portion of our company is sold, we might part with our customer list as part of the deal.
We might divulge your information for purposes not covered by this policy. Before we do this, we will let you know.


External websites
You can be sent to websites that we do not control if you click on one of the links to third-party websites. The privacy policies of those websites are not covered by this policy. Carefully review the privacy policies on other websites. We have no control over these external websites.

Unsubscribe to Email
You have the option to stop receiving our promotional emails. Please send an email to to discontinue receiving our promotional communications. Your request may be processed in 10 days or such. Even if you choose not to receive marketing messages, we will still inform you about your purchases via email and SMS in transactional messaging.

Your Data Protection Rights under General Data Protection Regulation (GDPR)

If you are a resident of the India you have certain data protection rights, covered by Indian Information technology act 2000 and in accordance with Indian constitutional rights.

We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please email us at customercare@diraboutique .com

In certain circumstances, you have the following data protection rights:

  1. The right to access, update or to delete the information we have on you;

  2. The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete;

  3. The right to object. You have the right to object to our processing of your Personal Data;

  4. The right of restriction. You have the right to request that we restrict the processing of your personal information;

  5. The right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format;

  6. The right to withdraw consent. You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information;

Please note that we may ask you to verify your identity before responding to such requests. Please note that even we may not able to provide Service without some necessary data.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact us

Your Data Protection Rights under Information Technology Act 2000

According to the 2009 amendment to the Information Technology Act, the basic privacy and data protection provisions secured. In accordance with the privacy law in India requires businesses and websites to apply due care while collecting and dealing with sensitive personal data or information.

According to DIRABOUTIQUE  we agree to the following:

  1. Users can visit our site anonymously;

  2. Our Privacy Policy link includes the word “Privacy”, and can easily be found on the home page of our website;

  3. Users will be notified of any privacy policy changes on our Privacy Policy Page;

  4. Users are able to change their personal information by emailing us at customercare@diraboutique .com

  5. The right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format;

Our Policy on “Do Not Track” Signals:

We honour Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.


Your Data Protection Rights under the Consumer Protection Act, 2019

If you are an Indian resident, you are entitled to learn what data we collect about you, ask to delete your data and not to sell (share) it. To exercise your data protection rights, you can make certain requests and ask us:

  1. What personal information we have about you. If you make this request, we will return to you:

    1. The categories of personal information we have collected about you.

    2. The categories of sources from which we collect your personal information.

    3. The business or commercial purpose for collecting or selling your personal information.

    4. The categories of third parties with whom we share personal information.

    5. The specific pieces of personal information we have collected about you.

    6. A list of categories of personal information that we have sold, along with the category of any other company we sold it to. If we have not sold your personal information, we will inform you of that fact.

    7. A list of categories of personal information that we have disclosed for a business purpose, along with the category of any other company we shared it with.

Please note that, you are entitled to ask us to provide with the information up to two times in a rolling twelve-month’s of period. When you make this request, the information would be provided with limited to the personal information we collected about you in the previous 12 months.

  1. To delete your personal information. If you make this request, we will delete the personal information we hold about you as of the date of your request from our records and direct any service providers to do the same. In some cases, deletion may be accomplished through de-identification of the information. If you choose to delete your personal information, you may not be able to use certain functions that require your personal information to operate.

  2. To stop selling your personal information. We don’t sell or rent your personal information to any third parties for any purpose. We do not sell your personal information for monetary consideration. However, under some circumstances, a transfer of personal information to a third party, or within our family of companies, without monetary consideration may be considered a “sale” under California law. You are the only owner of your Personal Data and can request disclosure or deletion at any time.

If you submit a request to stop selling your personal information, we will stop making such transfers.

Please note, if you ask us to delete or stop selling your data, it may impact your experience with us, and you may not be able to participate in certain programs or membership services which require the usage of your personal information to function. But in no circumstances, we will discriminate against you for exercising your rights.

To exercise your California data protection rights described above, please send your request(s) by email: customercare@diraboutique .com

Your data protection rights, described above, are covered by the CCPA, short for the California Consumer Privacy Act. To find out more, visit the official California Legislative Information website. The CCPA took effect on 01/01/2020.

The name and contact information for the Grievance Officer are shown below in compliance with the Information Technology Act of 2000 and rules issued thereunder:
Please email us at if you have any inquiries regarding this privacy statement.


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